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Given the state of the contemporary world, one would think hope would be nonexistent. Floods are wiping out entire villages; violence and cruelty are reported along with famine and illness throughout the world. And yet, people are still hopeful. How do you know people are still hopeful? The purpose of the study is to determine what hope is using a multi-generational sample. Fifteen people in three age groups were asked to think about what hope means and to draw a picture representing hope. I expect hope to be represented in images of family and home as well as through color. In this time when hope may seem to be fleeting, these images can be a reminder of hope throughout the generations.
During the 2009-2010 healthcare reform debate propaganda was used on both sides of the issue. The purpose of my research was to analyze and draw conclusions about a central Ohio healthcare non-profit's website, social network sites, and emails using a propaganda methodology. I used Jowett and O'Donnell's (1999) 10-step propaganda methodology to analyze the non-profit's work. I found that the non-profit's website, social network sites, and emails qualified as propaganda and upheld the organization’s mission and goals. My research provided insight into current day propaganda surrounding healthcare issues and confirmed the legitimacy of Jowett and O'Donnell's 10-step methodology.
I have been a Columbus Crew fan for a number of years. The growth of the organization over the years has greatly impressed me. The purpose of this project was to create a professional and well-produced documentary. I conducted my project through constant communication with Crew personnel. Securing interviews with the coach of the team, one of the players, the general manager, and the professional dance team coach was a large step. The other half of the process was securing the filming equipment on the necessary days. What I discovered through this work was that producing a film of this quality takes a great deal of time. However, I also learned a lot about the frailty and youth of soccer in the United States. This work is vital to my study of television and media. While working on this project, I gained a self-confidence to effectively propel me into the professional world.
This research built upon work that determined the reliability and validity of a survey to measure advising effectiveness, the Academic Advising Snapshot (Dwyer et al., 2009). A gap analysis was conducted to examine the relative importance of the survey items. A sample of students in upper division classes completed the advising assessment survey and responded to each item in two ways: how much the advisor engages in the behavior and how much the student wants the advisor to engage in the behavior. While all of the behaviors assessed by the Academic Advising Snapshot are important, understanding the value of the behaviors relative to how well faculty perform advising behaviors helps to focus educational activities about academic advising on the areas with the greatest need. This research has the potential to improve academic advising at Capital University.
T.O.U.C.H. is “an inmate and post-release mentoring program” designed for pre-release and formerly incarcerated individuals. T.O.U.C.H. stands for Teaching Opportunity Unity by Connecting Hearts. Our group was drawn to work with T.O.U.C.H. because we felt as if we could make a difference in developing a public relations campaign to create awareness for this organization. The goal for the T.O.U.C.H. campaign is to raise awareness and gain volunteers in the Capital community and beyond. Our group conducted research to better understand T.O.U.C.H. and its constituencies. Our research included creating a detailed survey inquiring about the general public’s opinion about re-entering former inmates into the community; steps that are taken through T.O.U.C.H. before re-entering former inmates into society; the biggest challenges former inmates face; the general trends of volunteerism; steps taken to have these individuals gain confidence in the work force; and the perception of T.O.U.C.H. through the media. After this research was conducted, our group formulated a plan, created campaign materials, and developed a way to evaluate the success of the campaign. We hope our campaign will help to break down barriers and misconceptions for both the public and T.O.U.C.H.
Radio is going through some hard times, and it is times like these when one must reflect on what radio has achieved. One way to tell how something is perceived is to look at how it is viewed in film. It may be a biased view but most films reflect on what society sees. I wanted to know how films depicted radio DJs. There was not much written about the subject of radio DJs in films so I decided I should take the initiative and start writing about it. In doing so I found six different films involving the radio and analyzed the DJ role and the role of station management in each film. I used a social role analysis to help define these roles better. I found that most of the DJs are much like the others throughout each film. Management was also portrayed similarly. I also found a few themes present in each film. This subject has not really been written about and it is interesting that everything is so similar. The radio is a dying medium, if we do not take a look at it and evaluate it now, we may lose appreciation for radio DJs and the radio altogether.
This presentation displays the public relations campaign created for the First English Lutheran Church’s Saturday Day Camp program. The campaign focused on the goals of making more people aware of the program, getting higher numbers of volunteers, and increasing the number of regular camp attendees. We conducted research about our organization and its audiences, developed strategies and a plan to implement and evaluate success. Through research, our group discussed each of the church’s concerns with their day camp program and we decided to implement multiple strategies to address each of these issues. We conducted research by creating a survey for the camp’s attendees. This survey allowed the children to share what they liked about the program and what could be improved. Our strategies included creating new fliers and brochures, working with local schools and homeless centers to spread information about the program, going door to door in the neighborhood to pass out information, partnering with local businesses that can have the flyer or brochure available for customers, and partnering with other free children’s programs in the area.
In the modern media marketplace even traditional media outlets, such as local television stations, must engage their audience in an online environment. This project seeks to establish the industry expectations for broadcast television station websites and to evaluate whether those expectations are being fulfilled. In particular, this project examines the balance of "shovelware" (defined as existing media redeployed via the web) and unique or extended material on local television station websites. In addition, the project seeks to address the issue of web-content-as-promotion, rather than as useful content for the viewer. The project utilizes a combination of literature review and content analysis in order to investigate these important issues.
Many misconceptions exist about those living with Down Syndrome. We worked with the Down Syndrome Association of Central Ohio, a local non-profit organization, to help educate the public about Down Syndrome and show how those affected lead full lives. We created a public relations campaign focusing on promoting a World Down Syndrome Day event. We gathered information about how many people in the area are living with Down Syndrome, how many people have participated in the organization’s past events, and how to properly promote this information through social media. We were tasked with coining a short slogan for the Down Syndrome Association of Central Ohio that promoted acceptance and inclusion. We also designed campaign materials that showed people with Down Syndrome in the work force, leading productive lives. Finally, we worked with local media to get the word out about the event and schedule individuals affected by Down Syndrome to speak on local news programs. Our goals were to bring people into this event and to inform families affected by Down syndrome of the Down Syndrome Association of Central Ohio. We evaluated our goals by reviewing the attendance records of the event, the increase in newsletter subscriptions, and the number of website visitors.
Huntington’s Disease (HD) is a progressive neurological disorder that causes uncontrolled movements, depression, and a loss of cognition. HD is genetically inherited in an autosomal dominant pattern and is caused by a mutation of a CAG trinucleotide repeat in the HTT gene. In a normal HTT gene, the CAG segment is repeated 10-35 times and HTT successfully codes for huntingtin protein, however, if HD is present the CAG segment is repeated 36-120 times and an abnormally long huntingtin protein is produced. The elongated huntingtin protein is cut into smaller fragments that accumulate in neurons disrupting cell function; this has a particularly dramatic effect on the basal ganglia region of the brain. Digital media, painting, and pastels were used to portray the drastic physical and emotional impact caused by HD. By composing a unified visual presentation, a bridge between art and biochemical processes was constructed.
Capital University is a private four-year undergraduate institution and graduate school located in the Columbus, Ohio, neighborhood of Bexley. Copyright © 2013 Capital University